Selena Gomez announces new Oreo flavor in collaboration with the brand

Selena Gomez announces new Oreo flavor in collaboration with the brand
Photos: Reproduction Instagram @selenagomez

Selena Gomez’s Oreo version is made with a layer of chocolate and cinnamon cream, mixed with condensed milk and sprinkled with sugar and cinnamon. The filling is placed between two chocolate and cinnamon cookies.

Selena Gomez was inspired by a cold, sweet drink called horchata, made from rice or ground nuts and flavored with cinnamon.

The singer of “Same Old Love” cookies will be embossed with six different designs. This is the first time Oreo has embossed its signature on its cookie.

“Creating my own Oreo cookie was a lot of fun,” said Selena Gomez in a press release on Tuesday (20). “I grew up loving them, so being part of this process was a full circle moment,” she added.

Selena Gomez announces new Oreo flavor in collaboration with the brand
Photos: Reproduction Instagram @selenagomez

The cookies will be sold online in the US starting June 2 for a limited time. The products will also be launched in other countries like Canada, Brazil, Australia, and New Zealand in the following weeks.

According to Michelle Deignan, vice president of Oreo in the US, Selena Gomez was the “perfect partner” because of her reach on social media. The singer has 420 million followers on Instagram alone.

Oreo has previously partnered with other singers like Lady Gaga and more recently with Post Malone.

 

View this photo on Instagram

 

A post shared by Selena Gomez (@selenagomez)

Photos: Instagram @selenagomez. This content was created with the help of AI and reviewed by the editorial team.

Back to top